Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Best Sports Bra for DD Review

Sports bras are the most troublesome bra types to get right in the world. There is always a lot of confusion while purchasing them. It tends to be strenuous to get the right size, shape and the one with enough compression. The main work of a Sports Bra is to avoid bouncing and provide satisfactory comfort during sports activities. Purchasing bras for women with big bosoms can be a hustle as well as for those with tiny chests. You need to know the cup size, and the compression demanded. Thanks to Amazon for making it easier and offering free returns on bras. The best sports bra for DD have, and different features such that some may be appealing, straps that can be adjusted, and other may have zippers. There are different types of sports bra based on size and shape: Wonder wire Sports Bra, Bounce Control sports bra and Removable Padded Sports Bras. Each sports bra type has their features fit for individual exercise. It’s therefore essential, as a buyer, to carefully assess and decide which one is fit and comfortable. Also check for features such as underwire, two layers and one with good compression material.

Wonderwire Sports Bra
Based on the review of the best sports bra, there is no significant difference between the three types of sports bra mentioned above. However, there are some features to be considered. The Wonderwire sports bra is the most preferred sports bra due to its excellent quality and has that sport like a look. It is very comfortable especially for jogging and jumping exercises since they contain seamless external cups made of a material that does not stretch.

Pros for this bra
1. Has snaps behind that lay flat without poking at you.
2. Has shoulder straps which are very relaxed and comfortable.
3. It fits very well especially to those with big breast size since the behind coverage is extensive.
4. It has an underwire which makes it the best sports bra.

Cons
1. The cups do not have right shapes and are huge for C cup size. They tend to leave some forms at the top.
2. The bra does not offer good support due to the thin cloth used to design the cups.

Removable Padded Sports Bras
It is a decent bra. Its quality is great It has a smaller fitting thus people with tiny Busts prefer to use. It is feels soft and comfortable. It offers perfect support, and the pads prevent the nipples from poking.

Below are pros for this bra,
1. This bra has cute padded cups that does not move thus providing good support while doing yoga.
2. The pads can be removed making it easier to wash and dry it.
3. It fits very well, and the straps are very comfortable.

Cons
1. It contains some chemical which produces a bad smell which only comes out after washing it many times.
2. It also gets tiny and tight so fast, and you cannot adjust the straps. Henceforth, making it uncomfortable for sports.

Bounce Control Support Sports Bra
It is so wearing to get a wireless bra with the exact fittings, but the good news is that bounce Control Support is a great sports bra which gives impressive and unlimited support to high-impact exercises.it is made of high and premium quality material, and it provides excellent and comprehensive coverage. The fitting is proper, and it comes in huge-friendly sizes is bra is very cool and lightweight and is recommendable for swimming sports. Besides it being worn for games and can also wear for own comfort with t-shirts.

Pros for this bra
1. Apart from supporting high-impact activities, it also offers excellent support more massive bust for low to moderate impact exercises like such as yoga and Jogging.
2. It has some openings on the sides of the bra which facilitates proper breathing.
3. It consists of three regular bra clasps, and it can give any room required and does not rub on the skin the way other regular bras do.
4. It is extremely comfortable.

Cons:
1. This bra is not suitable for running and plyometric exercises since it is flimsy and does not offer good support especially for those with little busts.
2. A thin net-like material is used to make the sides and back which makes it difficult to provide support for impacts for women with big cup sizes.

Five Tips to Help You Get the Right Sterling Silver Ring

There is no denying that silver jewelry is exquisite. It is also known for its durability, appearance, and affordability. With 92.5 percent silver and 7.5 percent copper (or any metal), artisans mostly use sterling silver in rings and earrings.

Finding premium quality can be a challenge if you have an untrained eye. The popular jewelry material appears similar to platinum and pure silver and it is hard to spot the difference. However, to find a quality piece, it is important to know the difference between various jewelry materials.

There are numerous online and local jewelers selling imitations. Regardless of how unique and beautiful your ring design is, it is hard to assess its authenticity. However, if you think you do not have an experienced eye to pick up the real sterling silver ring, we can help you. These five tips will help you ensure that you are investing in the real deal.

Tips to Buying an Authentic Sterling Silver Ring

1. Assess The Ring Price: Assessing price is crucial as sterling silver is a precious metal and that must be reflected in its price. It is better to check the current market price of the material before you go to buy a ring. This tip will provide you a baseline to help you assess the ring’s price. Be aware of inexpensive deals and massive discount rates on the sterling silver rings

2. Look For Specific Hallmarks On The Ring: Luckily, sterling silver has certain specific hallmarks that distinguish it from other similar materials. Identifying these hallmarks is not easy as they are mostly in discrete places and can be incredibly tiny. You might need a magnifying glass and good lighting to check them.

’925′ or ‘STERLING’ are the two hallmarks that you can find on your ring when you physically inspect it. If your ring has any of these marks, it is of a good quality.

3. Ensure Authenticity with Physical Tests: This is one of the reliable ways to assess the quality of your ring. Simple, yet effective, these minor tests are harmless and do not take much time.

One way to test authenticity is to check if your ring latches on a magnet. If it does not have the magnetic property, it is pure and safe to invest money in.
Rub your ring with a white cloth, if you see black marks rest assure, you have made the right choice.

4. Talk to a jeweler: Talking to a jeweler will help you determine the price, quality, silver sourcing and hallmarks of the ring. Moreover, the jeweler will better guide you about the latest trends and designs in sterling silver rings.

5. Go For an Appraisal: Getting an appraisal is a convenient way to ensure the quality of your ring. Consult an expert after you buy the ring to make sure you have invested in the right product.

6. Bottom Line: Following the above-mentioned tips will go a long way in making sure you buy an authentic sterling silver ring. Although they are much more affordable form of jewelry when compared to gold, you still want to make sure that the one you buy is of very high quality.